A 90-day plan to fix Lakdi's tracking, rebuild Google Ads around buyers and launch Meta, with ROAS above break-even from month 2.
From our audit of all 56 campaigns, 1 January to 29 September 2026.
One add-to-cart tag reports ₹3.58 crore per click. Only 0.16% of what Performance Max calls a conversion is a real purchase, so every bid chases the wrong signal.
Over half the spend ran on banners and apps at ₹1–2.7 a click, not on furniture searches at ₹10–12. 46% of search spend never converted, and 9% went out between 12 and 1 AM.
"Office table" was served by every live campaign. 71% of search spend was contested by 2+ campaigns, 5 run out of budget daily, and 49 sit paused from relaunches.
No remarketing, no brand campaign and no Meta presence. For a ₹12,000–₹2,00,000 purchase decided over days, most of the money spent to attract a buyer is lost.
Four outcomes, each measured against Shopify orders and real enquiries, not dashboard numbers.
Purchases and leads tracked correctly, with Google's sales matching Shopify orders.
D2C ROAS of ~4.3x in month 2, above the ~2.9x break-even, rising to ~6x by month 6.
Meta live with catalogue ads and retargeting, reaching buyers before they search.
~47 qualified project enquiries a month by month 2, growing to ~66 by month 6.
We handle the fixes, the rebuild and the launch. Lakdi's team keeps selling.
Six campaigns with one job each, a brand campaign, a 400+ term negative list, one clean schedule, and ads that lead with free installation, 10-year warranty, EMI and custom sizes.
Catalogue ads for new buyers, dynamic retargeting for viewers and cart abandoners, and B2B lead forms with click-to-WhatsApp.
Purchase as the only primary goal, Enhanced Conversions, Meta Pixel + Conversions API, and a weekly dashboard of real ROAS and cost per lead checked against Shopify.
Product feed clean-up, 3–5 short videos a month (factory, installation time-lapses), and a B2B projects page with a qualifying form.
Budgets only grow after each check is passed, so no rupee is scaled on a fake signal.
Check 1: Google purchases match Shopify orders · Check 2: 30+ purchases a month, ROAS above break-even
Google keeps today's ~₹1.23L a month, restructured. Meta adds ₹60,000 a month.
Retargeting ads carry the offers that close a high-ticket sale: free installation, EMI and the 10-year warranty.
Home and office buyers ordering online, from first click to recovered cart.
Funnels can be updated as required, to meet the KPIs.
Built on Lakdi's 350+ delivered projects, GST invoicing and bulk pricing.
Funnels can be updated as required, to meet the KPIs.
₹1,11,000 D2C + ₹12,333 B2B a month · AOV ₹10,778 from Lakdi's own purchases.
These projections are estimates based on industry benchmarks and are not guarantees for results.
₹51,000 D2C + ₹9,000 B2B a month · a new channel Lakdi isn't using today.
These projections are estimates based on industry benchmarks and are not guarantees for results.
Return on the full monthly cost: Google + Meta ad spend plus our fee (₹2.53L).
By month 2, D2C sales alone cover ad spend and our fee nearly twice over. Every B2B project enquiry comes on top.
These projections are estimates based on industry benchmarks and are not guarantees for results. *Break-even assumes a 35% gross margin, confirmed by category at kickoff.
Lakdi gives us account access. We handle everything else, including reconciling Shopify orders and confirming margins on the kickoff call.
Purchase at real order value becomes the only primary goal. Add-to-cart and Contact move to secondary, duplicates deleted, Enhanced Conversions on.
400+ negative keywords, Display and search partners off in Search, gambling and junk placements excluded, midnight hour paused.
Brand Search launched on "lakdi" terms, 69 rejected ads fixed, one warranty claim, one business name everywhere.
Business Manager, Pixel + Conversions API via Shopify, catalogue sync, domain verification and WhatsApp Business link.
Within 14 days, Lakdi sees for the first time what each rupee of ad spend actually returns.
Standalone monthly value if each service were hired separately.
or 10% of monthly ad spend, whichever is higher. Ad spend paid directly by Lakdi.